• REASONS TO ADVERTISE

    IMPACT & RECALL

    Dynamic & single-minded ads that screen repetitively have impact & audience recall.

    INCREASE YOUR PROFILE

    Advertise 5 times a day, 7 days a week, 52 weeks a year.

    CREATE AWARENESS WITHIN YOUR LOCAL MARKET

    Local movie goers are local and loyal shoppers.

    CAPTIVE AUDIENCE

    Reach an audience who have paid to be there. There are no remote controls in the cinema.

    DESIRED DEMOGRAPHICS

    Your ad will reach a wide demographic - current and future buyers of your product or service.

    PRESTIGIOUS

    Your advertisement is on screen with multi-million dollar Hollywood Blockbusters.

    ALTER PERCEPTION

    No matter how small your business, you’ll look like big business when you advertise on the big screen.

    TARGETED AUDIENCE

    83% of cinema audiences live within a 10-15km radius of their nearest cinema.

    ENVIRONMENT

    Patrons’ attention levels are heightened, they are relaxed, and expect to be entertained.

    AFFORDABLE

    From less than $2 per screening, it is an extremely cost effective advertising medium.
  • DEMOGRAPHIC PROFILE

    AGE GROUPS

    The overall participation rate for cinema was 29 per cent in 2010, up from 27 percent in 2006.

    Cinema-goers are slightly more likely to be women than men. The age profile is skewed towards under-30s, with 14-17 year olds and 18-29 year olds more strongly represented than in the general population, reflecting high cinema participation rates for these groups.
    Figure One
  • DEMOGRAPHIC PROFILE

    AUDIENCE TYPE

    Over 50% of our audience are highly educated, have a high disposable income, and hold secure professional jobs. 77% of them go to the cinemas on average every 2 to 5 weeks, while 23% frequent cinemas every 6 to 12 weeks.

    Figure One Keys

    Figure Two
  • THE ENVIRONMENT

    ENVIRONMENT

    In today’s media saturated audience, cinema provides an ideal platform to advertise your business. Unlike other advertising mediums, the cinema audience is captive and attentive. This provides an ideal opportunity to truly engage an audience with your message.

    • No distractions
    • No changing channels
    • No phone calls
    • No chatting
    • No switching off
    Environment