CREATIVE SERVICES

Brand Campaign Tips

Branding is the advertising method used to elicit a latent response from a target based on cumulative impressions and positive reinforcement.

– Differentiation: A branding program is all about differentiating your product or business from the others in your category. Send a strong and consistent message about what differentiates you from your competitors.

– Aspiration: Provide associations that imply a potential promise to customers beyond the physical product or service. Your logo design and great images can create an emotional attraction to your product/service.

– Catchphrase: Include an easily recognisable and memorable phrase as an aid to recall and reinforce your message.

– Be Distinctive: Bold vibrant colours work best with this medium. High-quality images translate well onto the big screen – images from websites aren’t of a suitable quality

– Keep it Simple: Do not use phone numbers but instead direct the audience to a web address or physical location. Landmarks are also helpful.